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Celebrating fourth year of partnership with social media campaign.
July 11, 2014
By: Melissa Meisel
To celebrate Head & Shoulders’ fourth year as the official shampoo of Major League Baseball (MLB) and year two of the “Season of the #Whiff” campaign, the brand is raising the stakes by giving baseball fans a once-in-a-lifetime chance to #whiff it for real. Throughout MLB All-Star Week (July 11-16), fans who follow @HSforMen on Twitter and tweet #whiff will be entered for a chance take the field at the 2014 World Series and receive the VIP treatment during the Fall Classic.* An announcement...
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